Here are the first steps to help you stand out as a fantastic company to work for and get more of the right people applying for your vacancies:
Focus On Creating A Strong, Visible and Transparent Culture This demonstrates how your company behaves; why it is a great place to work? Have a separate section for Careers on your website and link this to social media channels. These strategies will not only support your attraction marketing, but will also have a positive impact on your employee engagement and retention rate.
Identify Your Target Market and Discover Where They Hang Out OnlineProfile what makes the ideal candidate for your business. What is likely to attract those individuals? Ask your current employees what they enjoy about working for your business and articulate this in any communication.
Craft Your Message In the same way you would tailor your message to prospective customers, you need to identify the USPs (Unique Selling Points) of your business, so you can effectively communicate these to prospective employees.
Use Your Corporate Social Networks To Engage Potential Candidates If you are already using social media to market and sell your products and services, you already have a captive audience of brand ambassadors. Make sure your vacancies are visible so that they can be ‘liked’, ‘shared’, ‘re-tweeted’ and so on. This will help you widen your audience effortlessly
Use TestimonialsCustomer testimonials help to prove that your products or services actually benefit the end user. Similarly, senior employee testimonials that tell the journey of their experience with your business will ensure prospect employees see a great place to work and that there are development opportunities in the business. Remember to use pictures when promoting these. Approaching recruiting from a marketing perspective will make you stand out from the competition and recruit the very best people who will fit with your team, your culture, be highly engaged and hopefully be with you for many years to come.
*SOURCE – Society for Human Resource Management (SHRM)
If you would like assistance with your recruitment needs please contact Clover HR firstname.lastname@example.org